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"Alexander Black:"A bid torevive bricks-and-mortar retail with digital tools

latest news

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"Alexander Black:"A bid torevive bricks-and-mortar retail with digital tools

Ln

latest news

Ln

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apparel news: eco focus

february 4–10, 2011

Any trip to Affliction Clothing’s Seal Beach, Calif., headquarters will be action-packed. Martial-arts fighters spar in a company gym. Artist John Moss customizes motorcycles in a company workshop at the 70,000-square-foot compound. But the biggest flurry of activity for the lifestyle brand in 2011 will be found on the concrete of retail streets.

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